Top ecommerce priorities for B2B sellers Posted on by Suzie Perrott Buying online is now the norm. It’s no surprise that B2B decision makers have come to expect the same seamless, personalised buying experience whether they’re shopping for work or themselves.
How to get buy-in from the board for ecommerce design and development initiatives. Posted on by Matt Parkinson It’s hard to get others to buy into our ideas sometimes, specially when there is a lot at play. Find out how to use evidence, logic and emotion to get people to say yes.
We had a chat with ChatGPT about the impact it could have on the ecommerce industry. And this is what it told us. Posted on by Matt Parkinson We had a conversation with Chat-GPT about the impact that AI could have on the ecommerce industry. Buckle up!
Adobe Commerce: Update from Adobe on support and upgrades Posted on by Matt Parkinson We joined the Adobe Commerce webinar on 24th January to kick off the new year with more knowledge. Here’s everything we learned and what you need to know.
Four ways to bring back the spark on your Magento store Posted on by Matt Parkinson What can ecommerce managers be doing in 2023 to improve customer experience? How can they enhance their website? And finally, how can they increase online sales? We’ve asked some of our Magento experts for their opinions on how ecommerce teams can turn the tide.
Champion ecommerce accessibility and avoid the fine Posted on by Daniel Pewsey Organisations should be proactive and devote resources to improve the accessibility of their websites. It’s also, literally the law.
Business before technology. Profits before buzzwords Posted on by Matt Parkinson Technology is there to solve problems for our customers, not to make us look smart or our CVs more interesting. As an ecommerce business, you’re better off focusing on business fundamentals and your customers needs than in the latest shinny three letter acronym or billionaire plaything.
Magento Page Speed: How to measure the performance of your Magento store. Posted on by Matt Parkinson With ecommerce now accounting for over a third of total retail sales in the UK, the experience that we offer our customers is crucial for our retail success. And site performance is a key part of this. This blog is part of a series on Magento Page Speed. To find out how to […]
How we Work: Retros and the importance of looking back and being honest Posted on by Lauren Beer Retrospectives are sessions where we analyse the work we have just done. Its purpose is to learn how we can do things better. Bonus: Miro template inside
Is retention more important than acquisition in ecommerce? Or the other way around? Posted on by Matt Parkinson In this article we dispel myths about retention and explain how both can be measured and balanced with each other for optimal growth.
Ecommerce Customer Journey Mapping: Understanding customers so we can win them over Posted on by Matt Parkinson Ecommerce Customer Journey Mapping is a great analytical technique to improve our ability to come up with solutions to improve Ecommerce UX.
Ecommerce KPIs: Using a KPI Framework to increase our revenues Posted on by Matt Parkinson Ecommerce Key Performance Indicators are the measure of our ecommerce success. In an ecommerce organisation, each team and individual might be responsible for one or more KPIs. We use them to monitor the health of the business, make decisions and track the progress against individual, team and business objectives. What are Ecommerce KPIs? Ecommerce Key […]
How we work: Context sessions Posted on by Lauren Beer Our work for our clients start with Context Sessions – our little special way to get the best possible brief for the project.
Digital Housekeeping: How to Keep your Adobe Commerce Store Healthy Posted on by Matt Parkinson Digital Housekeeping of your Adobe Commerce store will keep your site running smoothly and performing. In this article we discuss best practices on how to do that
Content and Commerce: Integrating content in the purchase journey Posted on by Matt Parkinson Content and Commerce are often seen as separate. On the one hand, content (marketing) is concerned with customer acquisition, at the top of the marketing funnel. Commerce on the other hand is the final step in the funnel: purchase. The theory goes that once a customer is in purchase mode, for example on Product Listing […]
Ecommerce Conversion Funnel: Identifying high ROI solutions. Posted on by Matt Parkinson Ecommerce conversion funnel is an analytical technique that visualises the success rate of customers going through the stages of a purchase. It helps identify and tackle the areas with the most opportunity.
Ecommerce UX Strategy: A framework to deliver a better ecommerce experience. Posted on by Matt Parkinson Deliver better Ecommerce User Experience Strategy with this easy-to-follow framework.
Black Friday: How big will it be in 2022, and how to prepare for it Posted on by Matt Parkinson The industry expects Black Friday to be big this year – although questions remain. Prepare for it with our top tips.
The one about how we built BlueFootCMS, and how it later became Adobe Commerce’s Page Builder. Posted on by Matt Parkinson This is the story of how we build BluefootCMS in 2016 and how it became acquired by Adobe and merged in the core codebase.
GA4: The features that matter to ecommerce teams Posted on by Matt Parkinson It has now been almost two years since Google Analytics introduced GA4. And it will be another year until Google stops processing data with Universal Analytics, the previous iteration. Why? Because GA4 is no small update. It literally changes the way it collects data. And in the process, it introduces and enhances many features. If […]
Our first GENEfest: Moonlight Sea Swim, Returns Management and Camping in the office. Posted on by Matt Parkinson Our first GENEfest was in beta. Can we get together to build some great product whilst having festival kind of fun while at it?
Ecommerce Product Fulfilment Design: How to give customers the best post-purchase experience Posted on by Matt Parkinson Read what it takes to deliver a great customer experience post-purchase.
Strategies for ecommerce brands during the 2022 recession. Posted on by Matt Parkinson We know a recession is coming, but we also know what to do about it.
Multi-step vs One-Step Checkouts: Which one is better for your business, and how to implement them correctly Posted on by Matt Parkinson As a merchant, you need to decide whether you present your checkout asa multi-step flow, or compress it onto one step with a one-step checkout. With our Magento design services, we design checkouts for retailers selling anythingfrom bushes to doughnuts. If there is something we’ve learned, is that each checkoutis a little unique, even when […]
Ecommerce Testing: How to combine automated and manual testing for ecommerce stores Posted on by Daniel Pewsey Learn more about ecommerce testing and how to combine automated and manual testing for fail-proof ecommerce stores
How to get the most out of your ecommerce agency Posted on by Matt Parkinson Great clients get great work. Read a few tips on how to make your relationship with your ecommerce agency thrive.
Ecommerce Homepage Design: Best practice and tons of examples to follow in 2022 Posted on by Matt Parkinson Ecommerce homepage design is important to fulfill two roles: brand development and site navigation. Learn more about how to best design a homepage that can fulfill both roles effectively
Ecommerce checkout design: Converting visitors and delighting customers. Posted on by Matt Parkinson Designing a clear, intutive and helpful checkout is key for healthy levels of conversion. Read on for some tried and tested practices to make your checkout work hard.
5 brilliant ways to engage your customers in a post-pandemic world Posted on by Sophie Alway Here are our top five recommendations to make your ecommerce experience a joy for your customers in the post-pandemic world
How evidence-based design is becoming the norm Posted on by Matt Parkinson Interest in UX research has grown dramatically in the last few years and it’s increasingly becoming the norm for product and experience design projects.
How to use Net Promoter Score (NPS) to make your customer experience better Posted on by Matt Parkinson NPS is a deceitfully simple powerhouse of predictive analytics that can be collected and analysed by teams with zero experience designing surveys and with tools you probably already have.
Demystifying Ecommerce Lifetime Value: How to calculate and improve your LTV Posted on by Matt Parkinson Lifetime vaue is a very important metric for ecommerce business growth. In this guide, we cover the benefits of the lifetime value metric and different ways to calculate it.
Solution Specialists – From client-side to taking the client’s side Posted on by Matt Parkinson We hire all our Solution Specialists with two key traits in mind: They are very experienced on Adobe Commerce, and they come from a client-side ecommerce background.
Making hybrid work, work Posted on by Matt Parkinson What we learned from giving people a choice to where they want to work, and how to make all of that work.
Don’t be a TW*T, WWYWB! Posted on by Matt Parkinson How we fell in love with the idea of asking people to “Work Where You Work Best”
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Gartner names Adobe Commerce a leader in Digital Commerce Posted on by Matt Parkinson Read more about what makes Adobe Commerce a leader in Digital Commerce tools.
