Commerce Strategy Measurement Is retention more important than acquisition in ecommerce? Or the other way around? In this article we dispel myths about retention and explain how both can be measured and balanced with each other for optimal growth.
Commerce Strategy Measurement Ecommerce KPIs: Using a KPI Framework to increase our revenues Ecommerce Key Performance Indicators are the measure of our ecommerce success. In an ecommerce organisation, each team and individual might be responsible for one or more KPIs. We use them to monitor the health of the business, make decisions and track the progress against individual, team and business objectives. What are Ecommerce KPIs? Ecommerce Key […]
Ecommerce UX Strategy Measurement Ecommerce Conversion Funnel: Identifying high ROI solutions. Ecommerce conversion funnel is an analytical technique that visualises the success rate of customers going through the stages of a purchase. It helps identify and tackle the areas with the most opportunity.
Measurement GA4: The features that matter to ecommerce teams It has now been almost two years since Google Analytics introduced GA4. And it will be another year until Google stops processing data with Universal Analytics, the previous iteration. Why? Because GA4 is no small update. It literally changes the way it collects data. And in the process, it introduces and enhances many features. If […]
Customer Experience Measurement How to use Net Promoter Score (NPS) to make your customer experience better NPS is a deceitfully simple powerhouse of predictive analytics that can be collected and analysed by teams with zero experience designing surveys and with tools you probably already have.
Measurement Demystifying Ecommerce Lifetime Value: How to calculate and improve your LTV Lifetime vaue is a very important metric for ecommerce business growth. In this guide, we cover the benefits of the lifetime value metric and different ways to calculate it.
