Where eCommerce

Proven engineering capability. Strategic product thinking.
Trusted by Adobe, PayPal and the world's most ambitious commerce brands.

About GENE Commerce

A specialist eCommerce agency focused exclusively on Adobe Commerce & Magento.

Ambitious brands partner with us when they're at a critical point in their eCommerce evolution. Delivery is slowing, complexity is increasing, and the platform or agency partnership that once worked is now creating friction.

This is where we thrive.

We combine deep Adobe Commerce expertise with strategic product thinking and a delivery model built around transparency, control, and long-term scalability. The result is a partnership that solves immediate technical challenges while building the foundations for sustainable growth.

eCommerce specialists

global sites supported

merchants use our payments tech

Our Work

Talk is cheap. Proof is priceless.

Talk is cheap.
Proof is pricelss.

Digital transformation driving 4x online sales in 12 months.
See Case Studies
“GENE have been the most talented, dedicated, patient and caring team we could have asked for. From new sites to critical issues, they’ve been a constant force behind our progress.”
See Case Studies
Replatformed to Adobe Commerce across 4 global storefronts, with custom product personalisation tooling and a self-service B2B portal.
See Case Studies
Building solid foundations for smarter B2B, DTC & Trade commerce.
See Case Studies
Building a B2B commerce engine for a nationwide retail network.
See Case Studies
“We didn’t want flashy tech. We wanted technology that supports the brand. GENE understood that and delivered exactly what was needed.”
See Case Studies
“The level of involvement has been refreshing - exactly the kind of initiative we never had before. A proactive partner focused on progress, not just delivery.”
See Case Studies
Global Adobe Commerce support across 40+ sites worldwide.
See Case Studies
Hyvä project delivered from discovery to launch in 4 months with 68.5% increase in mobile revenue.
See Case Studies
“We’ve made more progress in six weeks than in the previous two years - a step change in delivery, pace and platform confidence.”
See Case Studies

Digital transformation driving 4x online sales in 12 months.
See Case Studies
“GENE have been the most talented, dedicated, patient and caring team we could have asked for. From new sites to critical issues, they’ve been a constant force behind our progress.”
See Case Studies
Replatformed to Adobe Commerce across 4 global storefronts, with custom product personalisation tooling and a self-service B2B portal.
See Case Studies
Building solid foundations for smarter B2B, DTC & Trade commerce.
See Case Studies
Building a B2B commerce engine for a nationwide retail network.
See Case Studies
“We didn’t want flashy tech. We wanted technology that supports the brand. GENE understood that and delivered exactly what was needed.”
See Case Studies
“The level of involvement has been refreshing - exactly the kind of initiative we never had before. A proactive partner focused on progress, not just delivery.”
See Case Studies
Global Adobe Commerce support across 40+ sites worldwide.
See Case Studies
Hyvä project delivered from discovery to launch in 4 months with 68.5% increase in mobile revenue.
See Case Studies
“We’ve made more progress in six weeks than in the previous two years - a step change in delivery, pace and platform confidence.”
See Case Studies

Our Services

A partner who can keep your platform stable,
drive growth, and lead transformation.

A structured approach to platform support, evolution and growth

Platform Management

We handle the technology so you can focus on growth. 24/7 support, proactive optimisation, security patching and release management - all included. Not hours-based, outcome-based.

Work differently

eCommerce Evolution

Continuous product improvement through a collaborative development roadmap. We shape initiatives around commercial impact, not feature checklists.

Unlock progress

Transformation

Rebuild, replatform and evolve Adobe Commerce. Transformation projects go beyond BAU and incremental change, requiring focused leadership and coordinated product, design and engineering delivery.

Build what's next

Platform Management

We handle the technology so you can focus on growth. 24/7 support, proactive optimisation, security patching and release management - all included. Not hours-based, outcome-based.

Work differently

eCommerce Evolution

Continuous product improvement through a collaborative development roadmap. We shape initiatives around commercial impact, not feature checklists.

Unlock progress

Transformation

Rebuild, replatform and evolve Adobe Commerce. Transformation projects go beyond BAU and incremental change, requiring focused leadership and coordinated product, design and engineering delivery.

Build what's next

Platform Management

We handle the technology so you can focus on growth. 24/7 support, proactive optimisation, security patching and release management - all included. Not hours-based, outcome-based.

Work differently

eCommerce Evolution

Continuous product improvement through a collaborative development roadmap. We shape initiatives around commercial impact, not feature checklists.

Unlock progress

Transformation

Rebuild, replatform and evolve Adobe Commerce. Transformation projects go beyond BAU and incremental change, requiring focused leadership and coordinated product, design and engineering delivery.

Build what's next

Checkout & Payment Innovation

Checkout experts.
Trusted by PayPal and Adobe.

High-performing checkout and payment engineering isn't just a service we offer - it's been a core part of our identity since the beginning. We are the team behind the official PayPal and Braintree modules for Adobe Commerce, used by over 8,000 merchants globally.

PayPal for Adobe Commerce

Over 8 years powering PayPal's official Adobe Commerce integration. We collaborate directly to ensure the best checkout experience, from Braintree to PayPal Complete Payments and Fastlane.

Explore our PayPal partnership

PayPal for Adobe Commerce

Over 8 years powering PayPal's official Adobe Commerce integration. We collaborate directly to ensure the best checkout experience, from Braintree to PayPal Complete Payments and Fastlane.

Explore our PayPal partnership

PayPal for Adobe Commerce

Over 8 years powering PayPal's official Adobe Commerce integration. We collaborate directly to ensure the best checkout experience, from Braintree to PayPal Complete Payments and Fastlane.

Explore PayPal

Adobe Payment Services

The trusted engineering partner for the design and development of Adobe Payment Services. Strategy, architecture and delivery that ensures a level of APS expertise no other agency partner can replicate.

Explore Adobe Payment Services

Adobe Payment Services

Explore Adobe Payment Services

Adobe Payment Services

Explore Adobe

Why GENE?

What sets us apart

We’re here for when you need more than just a development agency.

When you need a partner who can bring stability, shape technical strategy, and deliver a model that gives your business confidence across both BAU and transformation initiatives.

One that takes ownership, brings accountability, and supports your long-term growth ambitions.

That’s what GENE is built for.

How we work

Built into the ecosystem

The UK’s only Magento Association Platinum Member alongside Adobe Gold Solution Partner status. Trusted by PayPal to power its Adobe Commerce integration.

Business before technology

Decisions grounded in commercial outcomes, ensuring the right technology supports growth. We measure success by client progression, not technical complexity.

Comfortable in complexity

Hands-on experience across every part of the platform; from catalogue modelling and payment orchestration to multi-brand architecture and complex integrations.

Product innovation

We’ve built products that have influenced the wider Adobe Commerce ecosystem, including BlueFoot, BlueFinch Build, BlueFinch Patch, and ShopThru.

Work With Us

Ready to evolve your eCommerce platform?

Whether you need platform stabilisation, a structured roadmap for growth, or a specialist partner to take full ownership of your Adobe Commerce estate, we're here to talk.

Get in touch

Work With Us

Ready to evolve your eCommerce platform?

Whether you need platform stabilisation, a structured roadmap for growth, or a specialist partner to take full ownership of your Adobe Commerce estate, we're here to talk.