Measurement GA4: The features that matter to ecommerce teams Posted on 6th September, 2022 It has now been almost two years since Google Analytics introduced GA4. And it will be another year until Google stops processing data with Universal Analytics, the previous iteration. Why? Because GA4 is no small update. It literally changes the way it collects data. And in the process, it introduces and enhances many features. If you’re dragging your feet and haven’t got the GA4 property installed on your account, or if you have it installed but are clinging to the familiar UA property: this paper is for you. The GA4 features that matter in ecommerce In this ebook: What new features, data points and techniques do you get with GA4?What ecommercey things can you do with them? Examples in ecommerce scenarios. Full fat version Print-friendly version
