Ecommerce UX Strategy Services Good ecommerce experience starts with the user Tell me how Let's talk! How we do it A UX framework designed for ecommerce We start new projects by following our strategy framework designed with Ecommerce UX in mind. Using this framework makes the implementation more effective, consistent and commercially aware. Our Ecommerce UX Strategy Framework This is it Our Ecommerce UX Strategy Framework Business objective We help clients formulate achievable and measurable objectives. Situation analysis We find points of leverage to achieve our objectives. Ambition and Guiding principles We define the direction of travel to make the most of the identified points of leverage. Goals and KPIs We translate touchy-feely statements into hard-nosed commercial objective. Plan We determine a series of initial steps that constrain the UX design scope in the strategic narrative. Because it works Based on Insight Our situation analysis process mixes sources of customer and business insight such as heuristic reviews, web analytics, audience measurement and primary research such as unmoderated semi-structured user interviews and surveys. It is often a chaotic process with a lot of exploration, but it’s worth it in the end for better results and faster growth. Ticking all the boxes Following Usability Guidelines Besides doing our own primary research, we also follow Baymard Institute UX guidelines which are based on 88,000 hours of UX research. We don’t have that much time, and you don’t have that much money, so let’s not reinvent the wheel. The combination of primary research to orient strategy towards points of difference, combined with following established guidelines in usability brings great results at reasonable costs. Featured Blog Post Ecommerce UX Strategy: A framework to deliver a better ecommerce experience. Deliver better Ecommerce User Experience Strategy with this easy-to-follow framework. Read Blog Post Magento Design Services Get your Magento site converting visitors and delighting users Better UX this way
