Our (not so) secret formula This is how we deliver better ecommerce How we work is…everything. We believe our work is only as good as our people and our approach. Rather than rigid processes that only work for managers, our approach is based on a set of principles we embrace differently on every project. Tell me more I'm sold! GENE isn't just a development agency; they're an essential extension of our business. Their collaborative and flexible approach makes a real difference. By using sprints, they keep us updated at every step, allowing for feedback throughout the process. They're an invaluable partner for us. Jake Cunningham, Choice Shops The GENE Ways of working Our delivery principles Understand We can only solve a problem we understand Align We can only get there if we stick together Promise We need to be specific about where we’re going Flow We must bring all the energy if we want to get there Understand Revealing the business context to find the winning approach Our process starts with discovery and approach. We study your competitors, we research your audience’s needs and we work with you to expose all your business context. This helps us define our priorities in ecommerce functionality, our approach to user experience and the technical requirements. Align Defining the roadmap that ticks all the boxes Most ecommerce agencies work in siloes with competing agendas. This leads to misunderstanding and misalignment. Instead, we believe in healthy tension. To bring the team together to define the ideal solutions and the ways to implement them. This process of alignment has a clear outcome: the roadmap of designs and features we will implement for your business. Promise Making smaller promises that are easier to keep Now that the roadmap is defined, we start delivering new designs and functionality in short sprints. We call these our promises. Why small promises? Keeping small promises is easier, limits risks and delivers faster time to value. This means your customers don’t have to wait long before their experience improves, and you can achieve your results faster. Smart, right? Flow Protecting the team’s flow to deliver our promises When the promise is made, all there is left to do is to flow. Our project managers work relentlessly to safeguard the teams’ time and give them the space to deliver our promises. And our teams love our project managers for it. We’re quite fastidious about project management, but it works because it clears the path to flow. Interested? Let's talk! Get in touch
