If there’s anything that Krispy Kreme’s customers enjoy almost as much as the doughnuts themselves, it’s the experience of “choosing your own dozen”. We wanted to bring this key brand moment to the online experience, so that people could build their dozen in a way that was both easy, and fun.

We designed and developed a drag and drop doughnut builder. Users can look through available doughnuts and drop them into a box before moving to checkout. We tested the experience with users, who loved the high-res imagery of doughnuts and the intuitive feel of the builder.