To support Krispy Kreme in delivering more orders and revenue from digital channels we had to re-imagine their operational model from totally relying on stores, to having various digital channels talking to the customers and between themselves: a very big task with high stakes, and the sweet, sweet promise of victory.

To do this, we had to build a new Magento 2 platform from the ground up, and facilitate integrations with all existing systems from order management and fulfilment, all the way to loyalty.

The result is a programme with ecommerce touchpoints across stores, web and mobile apps. Management consultants call this “omnichannel”