Krispy Kreme runs a lot of promotions. Whilst Magento 2 comes with some capabilities out-of-the-box, we wanted to implement a number of enhancements to increase visibility of promotions across the user journey.

To achieve this, we implemented the Amasty Special Promotions Pro module, which offers extensive rules and conditions, enabling Magento admins to create complex promotions and discounts.

To control visibility of promotions, promotional banners can be created either on specific product pages or categories, or in the basket page based on logical arguments.