As customers come to Drake’s site, they’re looking to browse and be inspired as much as they are looking to purchase. To cater for these moments, Drake’s weaves content and commerce together in inspiring lookbooks and other editorial content, offering customers alternative journeys to the traditional category > product > checkout.

To accommodate these editorial-based user journeys, we implemented a Mega Menu to nest subcategories, so that categories such as “shirts”, “ties” and “clothing” can have their own subsections for curated collections or branded collections.

This little UX touch helped us improve the depth of customer visits and their exposure to the range. Fab!