Drake’s handcrafts legendary shirts in the UK to exacting standards. Customers love their elegant cuffs and collars, fine stitching and luxurious mother-of-pearl buttons.

To recreate the luxurious experience of visiting a Drake’s shop and enjoying a Made To Order experience, we built a “Tailor your own shirt” style PDP, with plenty configurables so that customers can choose sizes, cloth, collar and cuff styles, pocket and pleas, and their own initials. OMG!

Product builders like this are fantastic to give customers satisfying personalised shopping experiences and create word of mouth.