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Magento API Customisation
GENE Commerce embarked on a project in collaboration with Pennies, aimed at tailoring their Magento API to align with Choice Shops’ specific requirements. The objective was to seamlessly integrate a Pennies donation block into the checkout process of Choice Shops’ Incontinence Choice and Age UK Incontinence websites, strategically positioned just before the payment step.
One of the key customizations involved incorporating a Pennies donation block, offering Choice Shops’ customers the flexibility to either donate a set amount to Age UK through a free text field or opt for a “round-up” donation based on their total order value. Responding to Choice Shops’ request, GENE added a CMS block within the Pennies block, allowing Choice to convey a personalised message, explaining their choice of a particular charity.
Speedy Checkout Integration
To optimise the checkout speed and ensure a smooth user experience, GENE developed a bespoke GENE module for Pennies. This module allows all necessary calculations within Magento, eliminating the need for multiple calls to the Pennies API upon each checkout, a process that could potentially slow down the checkout procedure.
Through these meticulous customisations and integrated solutions, GENE Commerce successfully enhanced the donation experience within the checkout process, demonstrating the agency’s commitment to tailoring innovative solutions for their clients and optimising the user journey while contributing to charitable causes.
