Account area design is crucial for ecommerce businesses with subscriptions, as customers need to access their orders, adjust their subscriptions and skip orders, amongst other things.

Our research shows that whilst the storefront is key to conversion, account area design has a huge bearing on customer satisfaction and loyalty.

We designed the account area with a minimal approach, concentrating on key features such as bringing forward or skipping next deliveries. If customers don’t have subscriptions active, promotional banners display featuring subscription benefits.