Content is key for fashion brands to engage and convert customers.

Sunspel was already using storytelling and product curation to give customers an enjoyable experience whereby they can learn more about their products, but this experience online often felt disjointed and didn’t reflect the expertise of the staff in their physical retail spaces.

We wanted to give Sunspel the means to bring these stories and expertise to life on their website and weave content throughout their customers’ ecommerce experience.

To do this, we created custom Page Builder content modules, a collection of easy to implement content block layouts for the marketing team to combine product photography, copy blocks and overlays that bring products to life as they would when browsing the physical collection in-store.