With a centenary tradition in making iconic garments sought by fans of understated fashion, a key opportunity for Sunspel is cross-selling into other, high-value lines such as knitwear, coats and trousers.

To seize this opportunity, we emphasised hero category pages such as menswear using Magento’s native Page Builder content tool, which analytics data showed to be a key page for new customers and organic traffic. The redesign of this page aims to offer customers a curated selection of bestselling products in key categories, as well as offering an at-a-glance look of merchandised outfits to encourage customers to discover the full collection, ideal for browsers and those newer to the brand.