Party Delights, with its extensive range of products and stellar reputation, identified the need to enhance its online presence to cater to both individual consumers and businesses looking for party supplies. They sought to streamline the shopping experience, improve customer satisfaction, differentiate with innovative and creative features, optimise operational processes and maximise revenue potential.

The primary objectives for this digital transformation were as follows:

• Create a user-friendly B2C platform to attract and retain individual customers.
• Establish a robust B2B portal to serve businesses in the event planning industry.
• Improve overall website performance, speed, security, and scalability specifically for mobile traffic.
• Enhance product discoverability, personalisation, merchandising and optimise the search experience.
• Integrate efficient inventory management and order fulfilment processes.
• Deliver innovative and creative features that drive revenue, engagement and retention.
• Architect the central infrastructure to scale across UK, EU, USA and APAC; a total of over 20 separate websites.