Loyalty programmes should allow users to redeem any accrued points, regardless of whether they’re shopping on the web, on a mobile app, or in-store. In fact, point redemption is a key factor of success in loyalty programmes, as ongoing redemption increases brand salience and the likelihood of sustained purchases.

For a company with a huge reach across channels and a very popular loyalty programme, this was a key requirement for Krispy Kreme too!

Krispy Kreme was in the process of building a new mobile app and required this app to access customers’ Smiles (points) in real-time during the checkout process. To achieve this, we built a series of APIs that could get a list of offers and rewards in customers’ loyalty wallets, show if those points were applicable to the current basket, and if so, apply them.