By  integrating Magento with Drake’s Product Information Management (PIM) system, we were able to build logic to show customers the most relevant products on the Product Listing Pages (eg, bringing out-of-stock items to the bottom of the PLPs).

Once customers are on the Product Description Page (PDP), relevant stock messages are shown, alerting customers when items are low on stock, creating a bit of urgency and helping the customer not miss out on their considered purchases.