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GENEfest Building great product and having
festival kind of fun at it

GENEfest is our annual two-day hunt for new ideas to solve old problems in ecommerce.

Festival style.

Think Dragon’s Den meets Glastonbury. For 50 people.

Makeathon Where great ideas become products

The Makeathon during GENEfest is the opportunity to pitch a new solution to existing problems in ecommerce.

Teams split to productise, strategise and ideate – whatever those things mean.

What matters is that by the end of it we have the foundations of a great product with a strong business case. The winning project becomes a GENE Brainwave and continues the arduous journey to make an idea into a reality.

arrow icon GENE Brainwaves
Welcome to GENEfest

Fun times All work and no play…

Work is fun (at least ours).

But so is doing crafts, dressing up, playing video games, listening to odd talks, camping inside an office and (improvised) swimming in the sea at night.

So we did those too. And some others.

GENEfest Poster

You can discover more about a person in an hour of play than in a year of conversation.

Plato

Featured Blog Post Our first GENEfest: Moonlight Sea Swim, Returns Management and Camping in the office.

Our first GENEfest was in beta. Can we get together to build some great product whilst having festival kind of fun while at it?

Alys in Tye Dye

Self-started The GENEst days of the year

GENEfest is organised by GENE, for GENE. All the activities are self-organised to get our bodies moving and our brains flowing.

We don’t hire entertainers, seek sponsors or otherwise outsource our company culture.

It’s too important for that.

GENEfest is a celebration of GENE’s spirit; for ourselves and our company friends.

Chloe Langford running Crafts

GENEfest principles

The GENEfest principles guide the organisation of the event and preserves its spirit:

  • Everyone is GENEfest
  • Make, Give and Gift
  • Honour the Space
  • Remember our Mission
  • Self-reliance
  • Creativity, Exploration, Self-expression
  • Participate
  • Care for Others

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