Case Study

Krispy Kreme

Regarded as the best doughnuts in the world by many, Krispy Kreme launched their new Magento 2 store with Gene Commerce in February 2020.

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• Design • UX • Magento 2 Commerce Development • Strategic Consultancy


Krispy Kreme are regarded by many as the best doughnuts in the world, with over 1,000 Stores in the UK alone, customers are never far from their nearest hit of Krispy Kreme goodness.

As part of an ambitious and large-scale digital transformation project, Krispy Kreme chose the Magento Commerce platform and Gene Commerce as their development partner to deliver the ambitious programme of work.

As a part of a multi-phase project and territory role out, the UK Magento 2 store launched in February 2020 and delivers an online experience that allows customers to not only buy online, but customise their product selections and order speciality items.

It’s not only an engaging front end that was delivered but a complex order management and fulfilment process behind the scenes that allows customers to order online and pick up from their nearest store or ‘cabinet’, all of this achieved with Magento Commerce at the heart of the operation and showcasing ‘what can be done’ with the platform.

• Design • UX • Magento 2 Enterprise Development • ERP Integration • Personal Shopper Websites • Strategic Consultancy •
• Design • UX • Magento Enterprise Development • Multiple International Websites • Pre-Order System • Consultancy •