Skatehut: Replatforming to Adobe Commerce Cloud We kicked off our partnership with SkateHut by replatforming their site to Adobe Commerce Cloud from their previous platform, blubolt. We focused on information architecture, attributes, filtering, PLP, PDP and checkout flow, successfully migrating tens of thousands of SKUs. We then integrated the site with key operational processes such as ERP, PIM, fulfilment, shipping, analytics, […]
Skatehut: Custom skateboard builder We built a custom skateboard builder so that customers can combine various elements for a complete skateboard purchase. Built on ReactJS for quick data transfer between the front and back end, the builder is enjoyable to use and useful to browse SkateHut ’s catalogue. This headless build includes logic compatibility to ensure only appropriate products […]
Skatehut: React-based single page checkout Nothing says “Buy Now” like a fast, no-nonsense single page checkout page. Built on ReactJS for speed and performance, the checkout conveniently bundles express checkout options, basket editing, login, delivery options and payment information, resulting in higher conversion rates and enhanced customer experience.
Skatehut: Quick add to cart Quick Add-to-cart functionality helps users get to purchase quicker. To do this, we designed a PLP with product variants in grid view on every product card. This provides a consistent and convenient experience as users fill the baskets for further consideration, or purchase.
Skatehut: Third Party Integration Working with third party integrations enables merchants to pick and choose the best functionality across the whole customer experience. We integrated SkateHut ’s Magento platform with partners such as Akeneo (PIM), Adyen (Payments), Klevu (Search), ShipperHQ (Shipping) and Klarna (BNPL)
Skatehut: Click & Collect Who can wait for new trainers? We implemented a Click and Collect option on the checkout page, bringing thousands of collection points across the country, thanks to an integration with CollectPlus.
Skatehut: Product Detail Pages We introduced some optimisations to the PDP, including zoom, allowing users to explore textures and detail, in order to improve conversion rates and decrease returns. Do those shoes look fantastic, or what?
Skatehut: Urgency Messaging Urgency messaging avoids disappointment by alerting users of items likely to become OOS. Based on easily configurable rules, urgency messaging not only helps users, it dramatically improves conversion rates too!
TT: Product description pages Product description pages (PDP) are the final moment of truth for the shopper: to buy, or not to buy When designing a new PDP for Tommee Tippee, we implemented hero pictures, alongside smaller thumbnails that users can expand on. This enables users to really explore the product from different angles and make a solid decision […]
TT: Product Cards Product cards are very useful for Tommee Tippee’s customers, as baby products are very considered, often technical purchases. Product cards for Tommee Tippee now feature all the useful bits, such as key product benefits, technical information, shipping information, video, product-specific Trustpilot reviews, Q & A, and links to their customer service team. Now, users have […]
TT: Bundling Bundling is a fantastic feature for new parents, who are often learning about all the things they didn’t know they needed when raising their first child. By implementing product bundling, Tommee Tippee can curate product bundles that suit particular use cases such as “sleeping”, “feeding” or “nursery prep”. They can also make great gifts! Product […]
TT: Subscribe to Save Parents often need to buy the same products over and over. Subscriptions are perfect for these customers, as they offer convenience. And because subscriptions increase lifetime value, merchants can often offer better value, another win-win for the customer-merchant relationship. By implementing a subscription widget on the Product Description Page, parents can now sign up for […]
TT: Apple Pay integration Express mobile payments can do wonders for conversion. We integrated Tommee Tippee’s checkout with Apple Pay, offering secure, quick and convenient payment methods to mobile and Mac desktop users. With 500m users globally and just under half of the iPhone users’ market share, Apple Pay is a must-have payment method, yet only an estimated 40% […]
TT: Payment Methods To make transactions as smooth as possible for ready-to-buy customers, we worked with Adyen for payments. We also integrated the platform with Google Pay for a convenient checkout experience. In addition to this, we integrated with Klarna, to offer an interest-free deferred payment option.
TT: Return Management Returns were a source for customer complaints in an otherwise easy to use and enjoyable customer experience. With a strong focus on customer satisfaction, we wanted to tackle this pain point, despite the complexities involved. After mapping out the ideal customer journey with minimal steps, we completely redesigned the returns experience, integrating with Hermes Parcel […]
Sunspel: Category page redesign With a centenary tradition in making iconic garments sought by fans of understated fashion, a key opportunity for Sunspel is cross-selling into other, high-value lines such as knitwear, coats and trousers. To seize this opportunity, we emphasised hero category pages such as menswear using Magento’s native Page Builder content tool, which analytics data showed to […]
Sunspel: Search and recommendations Working with Klevu Search to better allow users to discover the full Sunspel range, we built out the search overlay to offer advanced search recommendations and product discoverability features such as popular searches and real-time search.
Sunspel: A luxurious product detail page Sunspel is known for its elegant and timeless design that advocates the highest quality products and fabrics. To thread this brand promise into the website all the way through to checkout, we dressed Sunspel’s PDP to impress. We wanted to include all the important elements for users to explore each garment in depth. From beautiful […]
Sunspel: Your turn… Content modules Content is key for fashion brands to engage and convert customers. Sunspel was already using storytelling and product curation to give customers an enjoyable experience whereby they can learn more about their products, but this experience online often felt disjointed and didn’t reflect the expertise of the staff in their physical retail spaces. We wanted […]
Sunspel: Page Builder Timeline block A historic fashion brand with a rich heritage needs to make their history a key component of the user journey for new customers. We gave the Sunspel team the means to tell their story with a home-cooked Magento Timeline widget, powered by Magento Page Builder. This way they can bring their history to life and […]
Krispy Kreme: Moving to Magento 2 To support Krispy Kreme in delivering more orders and revenue from digital channels we had to re-imagine their operational model from totally relying on stores, to having various digital channels talking to the customers and between themselves: a very big task with high stakes, and the sweet, sweet promise of victory. To do this, we […]
Krispy Kreme: Doughnut Builder If there’s anything that Krispy Kreme’s customers enjoy almost as much as the doughnuts themselves, it’s the experience of “choosing your own dozen”. We wanted to bring this key brand moment to the online experience, so that people could build their dozen in a way that was both easy, and fun. We designed and developed […]
KK: Promotional enhancements Krispy Kreme runs a lot of promotions. Whilst Magento 2 comes with some capabilities out-of-the-box, we wanted to implement a number of enhancements to increase visibility of promotions across the user journey. To achieve this, we implemented the Amasty Special Promotions Pro module, which offers extensive rules and conditions, enabling Magento admins to create complex […]
Krispy Kreme: Fast, easy, quality content As a large consumer brand, Krispy Kreme is very dynamic, launching multiple new products, campaigns and promotions at any given time. To support the efforts of the marketing team, we wanted to reduce the time and expense of producing custom pages. Now, the team has the means to create quality, highly customisable content from a […]
Krispy Kreme: Dynamic pricing Dynamic pricing is the approach to pricing where prices are adjusted by variables such as location or inventory levels. By implementing dynamic pricing, we were able to charge different prices on product or delivery, as well as roll out personalised offers based on location. This also enabled Krispy Kreme to incentivise particular customer groups and […]
Krispy Kreme: Loyalty points redemption on mobile app Loyalty programmes should allow users to redeem any accrued points, regardless of whether they’re shopping on the web, on a mobile app, or in-store. In fact, point redemption is a key factor of success in loyalty programmes, as ongoing redemption increases brand salience and the likelihood of sustained purchases. For a company with a huge […]
Krispy Kreme: In-store tablet Krispy Kreme stores remain important in the consumer journey, and to bring together the orders and loyalty point redemption across all channels, we had to build some neat technology. Not complaining! We developed an Order management interface for Krispy Kreme’s front of the house staff. This browser-based PWA system uses Magento’s and custom APIs to […]
KK: Click & Collect Click and Collect is a very popular delivery method for food, and it perfectly suits Krispy Kreme, where doughnuts are freshly made every day. To make Click and Collect work we built logic to display the correct information to make sure the products could be fulfilled from the right store, in the right timeline (eg. […]
KK: Cart Abandonment Cart abandonment email flows are helpful to customers who may want to return to the site to complete the purchase. We developed a cart abandonment programme for Krispy Kreme by integrating a new module into Magento. This module allowed admins to configure timelines for emails, email templates, automatically generated codes and tracking templates. No more […]
VA: First Pack Free User Journey Our user research showed that customers new to incontinence products come with a lot of doubts and emotional baggage to their first purchase, making them more subsceptible to behavioural nudging. However when they find a brand that works they tend to stick to it, only making small tweaks to size and other product attributes over […]
VA: Vue Checkout Checkouts need to be simple and fast to complete. By building Vivactive’s checkout on Vue.js we were able to make use of components for a more considered architecture and more control over the UI/UX. And crucially – faster page load speed. We tested various prototypes to make some key decisions on design, enabling us to […]
VA: QA and Reviews Customer reviews and Question and Answers modules are ideal for new customers exploring a new category of products. They provide both the information the customer needs to make a decision, as well as the social proof that makes conversion more likely. We integrated with Yotpo to bring these features to the site’s PDP section.
VA: Account area Account area design is crucial for ecommerce businesses with subscriptions, as customers need to access their orders, adjust their subscriptions and skip orders, amongst other things. Our research shows that whilst the storefront is key to conversion, account area design has a huge bearing on customer satisfaction and loyalty. We designed the account area with […]
VA: Quick Buy To ensure customers don’t lose track of of the product range, we implemented Quick Buy functionality, taking the user to a product description page (PDP) modal whilst staying in the product listing page (PLP). This is not only more convenient for users, it can also help increasing AOV by enabling users to consider more products […]
VA: Lifetime value Lifetime value monitoring and growth is key for subscription businesses. We developed a series of dashboards to calculate and graph lifetime values, integrating Magento into a data model built on Python. This way, we can see how different products, customer segments, cohorts, acquisition channels and other attributes drive better lifetime values and optimise accordingly.
Drk: Page Builder Drake’s creates wonderful editorial and social media content to promote new collections. We wanted the ecommerce team to have the flexibility they needed to create landing pages, so they could inspire customers with editorial content and imagery. We configured Page Builder, Magento’s drag-and-drop CMS and Page Builder we built for Magento (before it was acquired […]
Drk: Megamenu As customers come to Drake’s site, they’re looking to browse and be inspired as much as they are looking to purchase. To cater for these moments, Drake’s weaves content and commerce together in inspiring lookbooks and other editorial content, offering customers alternative journeys to the traditional category > product > checkout. To accommodate these editorial-based […]
Drk: Made to Order Drake’s handcrafts legendary shirts in the UK to exacting standards. Customers love their elegant cuffs and collars, fine stitching and luxurious mother-of-pearl buttons. To recreate the luxurious experience of visiting a Drake’s shop and enjoying a Made To Order experience, we built a “Tailor your own shirt” style PDP, with plenty configurables so that customers […]
Drk: PDP Zoom The ability to zoom on product images on the Product Description Page is a straightforward implementation but can make a good impact on customer experience. Firstly, it improves both customer satisfaction and conversion, as customers are able to better assess the detail and quality of the garments. This is particularly important for high-end fashion brands. […]
Drk: OOS Messaging By integrating Magento with Drake’s Product Information Management (PIM) system, we were able to build logic to show customers the most relevant products on the Product Listing Pages (eg, bringing out-of-stock items to the bottom of the PLPs). Once customers are on the Product Description Page (PDP), relevant stock messages are shown, alerting customers when […]
Drk: Flash Sale Drake’s very rarely use discount techniques, so when they do, they want to apply the same exacting standards as with tailoring. With an upcoming Flash Sale, we wanted to build excitement with a Countdown timer on the homepage. This helped us line up as many customers as possible for the launch day and keep the […]
HoS: Smart Product Listing Pages (PLPs) Users on Product Listing Pages (PLPs) are showing a medium level of intent and are trying to quickly compare products that fit their search criteria. To help users assess the inventory, we connected each product to two pieces of dynamic information: whether the items was in stock, and what was the monthly payment for items […]
HoS: All-you-need-to-know Product Description Pages Product Description Pages are the final moment of truth for the shopper before they put the items on their basket…or they don’t. It’s important to display all the relevant information, which in the case of Harts of Stur included location-aware delivery information with a countdown, financing information powered by PayPal Credit, user-friendly icons relating to […]
HoS: Product comparison Harts of Stur sell high-quality cookware and kitchen electrics, often big-ticket items with complex technical specs. These items are not purchased impulsively, given not just their high price tag, but also the high stakes of the decision. After all, a good espresso machine can change your life! And when you’re passionate about cooking, you want […]
HoS: Mobile Mini Basket When users put an item in their basket, merchants are faced with some decisions to make. Do you nudge the users towards checkout, or do you suggest other items to consider? Mini Baskets are overlays that slide in to show the products in the basket and in the case of Harts important information such as […]
HoS: Configurable bundles Configurable bundles are ideal for kitchen products, as customers often need to top up, complete or replace items in their kitchen. Do you mysteriously have thousands of teaspoons but only three forks left at home? You’re not alone. By using configurable bundles, customers can order more of what they need, improving conversion and customer satisfaction.
PD: Intro Party Delights, with its extensive range of products and stellar reputation, identified the need to enhance its online presence to cater to both individual consumers and businesses looking for party supplies. They sought to streamline the shopping experience, improve customer satisfaction, differentiate with innovative and creative features, optimise operational processes and maximise revenue potential. The […]
PD: Why Adobe Choosing the right ecommerce platform is crucial for international B2B and B2C retailers looking to establish a strong online presence. Adobe Commerce is a compelling choice due to its robust features, scalability, global expansion capabilities, B2B-specific functionalities, integration options, and ongoing support. By leveraging Adobe Commerce, we were able to create powerful and tailored solutions […]
PD: Personalising Products Who doesn’t like having their face on a balloon? Customers know Party Delights for their range of products, they also know that they can personalise them for their special occasion. We designed a cutting-edge application so that the experience of designing and creating your personalised balloons, banners cakes, you name it was seamless, enjoyable and […]
PD: GENE Checkout Fast, mobile optimised and, oh…headless Party Delights had a number of complex use-cases for their checkout including calculating helium required for any balloons in the basket and nominated day deliveries. We used our GENE Checkout framework, built on composable architecture, and optimised specifically for mobile to develop a checkout that loads fast, is simple to […]
PD: Helium Calculator Customers buying standard balloons will need to inflate them at home. But how do they know how much helium they should buy? How can we help them get the right amount of helium and decrease returns and unsatisfied customers? To solve this customer problem, we built a calculator that advises how much helium to buy […]
PD: Automated smart returns Returns happen. We wanted to reduce the need for the Party Delights team to manually approve every return, so we built logic into the system to pre-approve agreed cases. This way, returns automatically trigger an email with a returns label too. A great experience for the customers and less manual tasks for the team – […]
PD: B2B Business people are still people. Just because its B2B doesn’t mean the customer experience should be any less than optimal. Aside from incorporating the wealth of B2B features that Adobe Commerce provides such as quick ordering, split shipments and targeted pricing we opened up to self-service portals letting their customers access invoices, order history, and […]
PD: In summary This is only the beginning. The transformation is well underway and has already yielded significant positive outcomes. We can see through the improved user experience and streamlined checkout process a notable increase in conversion rates particularly on mobile due to the introduction of ApplePay and Google Pay. The integration of efficient inventory management processes has […]
OKA Hassle free upgrades Before teaming up with GENE, OKA faced a significant challenge. Their online store was running on an outdated version of Magento (Adobe Commerce), compromising security and performance. GENE and OKA joined forces to start an exciting upgrade journey, beginning with the shift to Adobe Commerce (Magento) 2.4.2. This laid the foundation for subsequent upgrades, moving […]
OKA GENE Theme Recognizing the need for a theme that would align with the evolving platform, we upgraded OKA to the GENE theme, bidding farewell to the old-school standard Magento Venus. This change significantly boosted the site’s stability, performance and improved the overall user interface.
OKA GENE CHECKOUT Replacing the clunky core checkout, the introduction of the lightening-fast GENE Checkout significantly enhanced OKA’s checkout UX. The addition of a new seamless navigation, express checkout options and cross sell functionality resulted in a 15% improvement in checkout conversion during peak trading 2023.
OKA Advanced Commerce OKA found its e-commerce match for Search & Merchandising in Advanced Commerce, and with the help of the GENE team rolled out in just 3 weeks – a platform record. The impact was instant – with the lightning fast GrapheneHC solution providing a turbocharged search solution and refined product merchandising across the UK and US, […]
OKA GENE TEAM QUOTES Suzie Perrott, Ecommerce Solution Specialist at GENE says: “Alongside our core objectives – technical stability and conversion – it’s been amazing to be able to translate the incredible OKA in store experience, online.”
OKA GENE TEAM QUOTES 2 Duncan Copeland, Client Services Director at GENE says: “The enhancements we implemented for OKA before peak were transformative. By targeting site stability and UX quick wins, we were able to transform their digital experience in time for real impact.
Pennies with GENE GENE and Pennies: A Seamless Integration Journey GENE Commerce, an agency devoted to making a difference in the community, enthusiastically joined hands with Pennies for an exciting digital charity adventure. Together, they’ve embarked on this journey, integrating Pennies into the checkout systems of select clients. This included integrating Pennies into Choice Shops, Age UK and […]
Pennies Integration Integration Nitty-Gritties: Magento API Customisation GENE Commerce embarked on a project in collaboration with Pennies, aimed at tailoring their Magento API to align with Choice Shops’ specific requirements. The objective was to seamlessly integrate a Pennies donation block into the checkout process of Choice Shops’ Incontinence Choice and Age UK Incontinence websites, strategically positioned just […]
Pennies Quote Sophie Sophie Alway, Ecommerce Solution Specialist at GENE and Choice Shops’ Strategic Account Manager says: “This project was a dream come true for us. Choice Shops, Pennies, and our team collaborated seamlessly to create a checkout experience that not only streamlined the process but also encouraged generous donations without disrupting the standard checkout flow. The outcomes […]
Pennies The Results GENE’s integration of Pennies generated a significant sum. With the conversion rate soaring beyond our expectations, hitting an outstanding 34%! £2,756.72 raised 6,771 number of donations 34% Conversion Rate (data based on the 1st month from going live)
Pennies Quote Alison Alison Hutchinson CBE, Chief Executive at Pennies says: “We are delighted to welcome GENE as a key partner to the Pennies family. GENE’s innovative solutions and specialised checkout expertise will catalyse a step change in the growth of microdonations making it easy for many more merchants to join in and support the charities their customers […]
Pennies Quote Matt Matt Parkinson, Managing Director at GENE says: “It’s a remarkable opportunity to channel our checkout expertise into a greater cause and empower the eCommerce world to contribute to something extraordinary. We encourage all our clients to integrate Pennies into their checkout systems, because together, we can turn every transaction into a chance to make a […]
Magento Frontend Developer the world of the front-end but also understands we are developing a satisfying user experience which has people coming back again and again. Read more and apply…
Braintree Unleashed: Exploring the 2.4.7 Adobe Commerce Release for Braintree Merchants! Posted on by Mariam Lipartia Have you heard the buzz about the latest Braintree release for Magento? Well, hold onto your hats because 2.4.7 Adobe Commerce is here with a boatload of goodies packed into it, including new features and functionality as part of the built in Braintree extension! Braintree Merchants can benefit from several bug fixes and most importantly […]
Sneak Peek: What’s Coming in the 2.4.7 Adobe Commerce Release for Braintree Merchants! An Interview with Maxine Tremain Posted on by Mariam Lipartia With the highly anticipated Adobe Commerce 2.4.7 release just around the corner, we couldn’t resist getting the inside scoop for you on the new Braintree extension v4.6.1 features and functionality that will be included as part of the release. So, we sat down with Maxine Tremain, Head of E-commerce Solutions at GENE, to delve into […]
Desktop or Mobile: Optimising Checkout Experiences on Magento Posted on by Mariam Lipartia Let’s talk checkout and payments, but with a twist – we’re diving into how to ace it on both mobile and desktop platforms. According to Adobe Digital Economy Index -“Mobile was the most dominant online shopping channel in 2022, with consumers spending £62.8 billion on their devices during the year, of which £13.2 billion came […]
Adobe Target Unleashed: Disrupting Personalised Brand Experiences Posted on by Mariam Lipartia Let’s talk about something every e-commerce store dreams of – increasing monthly active users and delivering a top-notch experience to every visitor. But how do you go beyond the one-size-fits-all approach and cater to the unique preferences of each user? Enter the superhero of personalisation solutions – Adobe Target. Personalisation Made Easy Ever wished you […]
Mastering the Friction-Free Checkout Experience Posted on by Mariam Lipartia In the fast-paced world of online shopping, a massive 70% of users ditch their carts when it’s time to check out. Enter digital wallets like Apple Pay, Google Pay, and PayPal, the game-changers set to elevate conversions. By seamlessly integrating these digital wallets, retailers unlock a smoother checkout experience, boosting conversion rates on mobile devices. […]
New CTO in the house, Cris Quiroz joins the GENE Team! Posted on by Mariam Lipartia With the arrival of our new CTO, brace yourselves for a wave of innovation and strategic vision. In this blog post, we’ll introduce you to our new Chief Technology Officer, Cris Quiroz and get a sneak peek into his plans for GENE in 2024 and beyond. I’m thrilled to be part of GENE as the […]
It’s official! GENE recognised as Adobe Commerce specialist Posted on by Mariam Lipartia We’re thrilled to announce that our team has levelled up, obtaining Adobe Commerce Specialised status within the renowned Adobe Solution Partner Program. This significant milestone highlights our commitment and expertise within the ecosystem, and adds some extra shine to our Gold Partner status with Adobe. On top of landing all the required case studies and […]
Inside GENE’s Work DNA: Lauren Beer Shares Insights Posted on by Mariam Lipartia Welcome to an exclusive peek into GENE’s innovative work ethos! In this interview, we’ll dive into the heart of GENE’s collaborative DNA, shared by Lauren Beer, the Head of Delivery. Lauren’s take offers a fascinating glimpse into how GENE fosters autonomous teams, champions radical collaboration, and cultivates a leadership style that empowers diverse teams to […]
Shielding Your Brand Amid Holiday Cyber Threats Posted on by Mariam Lipartia The onset of the holiday shopping season marks a massive opportunity for both consumers and cybercriminals alike. As digital commerce continues to flourish, the surge in online activity during events like Black Friday and Cyber Monday presents a fertile ground for cybercriminals seeking to exploit unsuspecting shoppers. The statistics are alarming: As of the end […]
Demystifying Adobe Commerce Upgrades Posted on by Mariam Lipartia Software upgrades are a part of life. Your phone, your laptop, your TV, even your car tech needs regularly upgrading. And the same goes for your Adobe Commerce (Magento) store. But if you’ve been hoodwinked into thinking that upgrading to the latest Adobe version should be a daunting task, then think again. Why are Adobe […]
Party Delights’ Halloween Mastery: GENE Exclusive with Valeria Posted on by Mariam Lipartia During Halloween, Party Delights achieved impressive success with a significant increase in revenue driven by over 90,000 transactions. The UK CR soared at 4%, a 16% increase from the previous year, particularly notable in Mobile CR at 4.24%. Mobile platforms accounted for over 80% of traffic and 85% of revenue. On the peak day, October 23rd, we […]
Adobe Commerce vs. Shopify: Making the Right Choice for E-Commerce Success Posted on by Mariam Lipartia Embarking on the journey to select the right commerce platform is a thrilling opportunity to redefine how you operate in both the online and offline realms. A dynamic, agile, cloud-based solution has the power to elevate customer experiences, supercharge your operational efficiency, and pave the way for remarkable business growth. In this guide, we’ll navigate […]
2023 Holiday Sales Amplified: Navigate with Adobe Commerce Posted on by Mariam Lipartia The holiday season is fast approaching, and for e-commerce businesses, this is a critical time to ramp up efforts and optimise sales strategies. In this article, we will delve into the powerful features and functions within Adobe Commerce that can significantly bolster your campaigns and preparations for this peak trading period (or any other significant […]
GENE and Super Payments: Joining Forces to Power Up Conversions Posted on by Mariam Lipartia We are thrilled to announce an innovative partnership between GENE Commerce and Super Payments that’s set to revolutionise the payment’s landscape for online retailers. Super Payments is all set to complement Adobe Commerce (Magento) merchants with groundbreaking solutions designed to elevate the transaction experience and boost Ecommerce growth. Dave Smallwood, VP Enterprise at Super Payments […]
The impact of 3DS on Checkout Completion: A case study Posted on by Matt Parkinson 3DS is a mandatory fraud prevention measure to keep merchants’ stores safe. However without the right approach, it can reduce conversion too. In this post, we discuss all things 3DS and what to do to maintain transactions flowing.
Magento upgrades: How to deliver smooth upgrades that bring your site forward (not down). Posted on by Duncan Copeland Magento upgrades are essential, but they require planning and preparation to mitigate any risks associated.
